Until a 1.5 weeks ago or so I've been a huge fan of Spotify, when Apple Music was released on 1st of July I switched. Because of multiple reasons. The main reason though, for me, was because now all my music is unified again. I've used iTunes Match for years now, but I've used Spotify longer, now I'm leaving for good.
Funny thing about that is: It seems like there's a depression going on on that Spotify side, and it didn't just start yesterday (when Apple Music was released). There was a time when Spotify was known for it's cool and funny update messages, those times are over, and so are mine with Spotify. Sorry to see you go, bye bye.